Davao City launches “Life Is Here” tourism campaign

Davao City has a new tourism campaign and I love, love, love it! The Davao City Government recently launched its “Davao – Life Is Here” tourism campaign and they used the Philippine Eagle as the tourism icon.

To quote Davao City Mayor Inday Sara Duterte: “What is it in Davao that we want to present to the market? We have the Philippine Eagle, we have the durian and pomelo. We go to Samal (beaches) for lunch or we go to Eden (Nature Resort) to picnic. These are the things we need to promote.”

As we all know, my hometown Davao City is also known for its annual Kadayawan Festival, Araw ng Davao festivities and its Summerfest!

The new “Davao. Life Is Here” campaign reportedly cost Php 1.5 Million.

Rey “Bai” Manginsay, a former Lanao del Norte resident, was tapped as creative consultant for marketing and advertising. Bai is now a Davao City resident.

Here’s a video related to the Davao Life Is Here tourism marketing campaign: (I appreciate the fact that they got baes from local Davao tribes 🙂 )

WHAT ARE YOUR THOUGHTS? DO YOU THINK THIS IS AN EFFECTIVE TOURISM CAMPAIGN FOR DAVAO CITY?

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