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Tag: davao city life is here campaign

Davao City launches “Life Is Here” tourism campaign

Davao City launches “Life Is Here” tourism campaign

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Davao City has a new tourism campaign and I love, love, love it! The Davao City Government recently launched its "Davao - Life Is Here" tourism campaign and they used the Philippine Eagle as the tourism icon. To quote Davao City Mayor Inday Sara Duterte: “What is it in Davao that we want to present to the market? We have the Philippine Eagle, we have the durian and pomelo. We go to Samal (beaches) for lunch or we go to Eden (Nature Resort) to picnic. These are the things we need to promote." As we all know, my hometown Davao City is also known for its annual Kadayawan Festival, Araw ng Davao festivities and its Summerfest! The new "Davao. Life Is Here" campaign reportedly cost Php 1.5 Million. Rey “Bai” Manginsay, a former Lanao del Norte resident, was tapped as creative co...
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