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Globe partners with a Cebu biz club for immersive Sinulog 2024 experience

Globe and the We Are Ayala Business Club – Cebu (WAABC-Cebu) have partnered to redefine the Sinulog 2024 experience, providing a platform for festival goers to pursue their passions in art, technology, music and gaming, bringing Globe Passion City to Cebu this week.

Located at the Activity Center of Ayala Center Cebu, attendees can enjoy a variety of artistic pursuits from January 19 to 21, 2024. The event is happening under WAABC’s Bisayala, which starts January 16. Globe users will get to access Globe Passion City by making donations with their Globe Rewards via the GlobeOne app.

Globe Passion City features the following:

  • Art Mural Co-Lab, a communal mural painting activity
  • Drip Studio, a creative space for figurine customization, and a
  • Claw Machine gaming challenge.

Ayala Group brands namely Ayala Center Cebu, BPI, Seda, Honda, Isuzu, Volkswagen, Kia, BYD and Healthway, as well as Globe Group brands such as GCash and KonsultaMD, will have booths with special Sinulog festival offers for customers to enjoy.

For music lovers, Globe is also holding G Music Fest at Ayala Center Cebu Terraces on January 21, featuring performances from popular acts and emerging talents such as The Itchyworms, BINI, Shoti, Mandaue Nights, and many more.

Cebu’s Sinulog Festival is a vibrant homage to the Sto. Niño. Every year, it draws large crowds from across the country and abroad, all eager to witness the colorful parades and electrifying street parties that mark the festivities.

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