Thursday, February 22Multi-awarded Filipina blogger, ocial media specialist, publicist and content creator

Rustan’s Fresh CDO VIP night (official photos inside)

I previously mentioned here on Mindanaoan that I was involved in a recent 3-day series of events for the Rustan’s Fresh CDO opening. Aside from the grand opening, Rustan’s Fresh Supermarket Cagayan de Oro City also sponsored a walkathon (in partnership with Xavier EcoVille, wherein all proceeds collected from the registration fees went to the said resettlement project for Typhoon Sendong survivors) and a Rustan’s Fresh Cagayan de Oro preview night attended by VIPs, trade partners, concessionaires, traditional media practitioners, bloggers, guests and other local key personalities.

Hundreds of people came to get a sneak peek of the 4,186 square meter store and 17th branch in the Philippines.


All of those events were huge successes and I would like to wholeheartedly thank each and every one who came! Thank you so much Misamis Oriental Governor and CDO Mayor-elect Oscar Moreno for coming! Special thanks to Miss Maricel for helping me – I know Gov. Oca was so busy then but you really made it possible for him to come! Daghang salamat 🙂

Outgoing Misamis Oriental Governor Oscar "Oca" Moreno in his first public speaking engagement as Mayor-elect of Cagayan de Oro City

Meet Rustan’s Supercenters Inc. President Bienvenido “Donnie” V. Tantoco:

RSCI's CEO Donnie V. Tantoco at Rustan's CDO Opening

The Rustan’s Fresh CDO VIP night was a night of firsts as Rustan’s Supermarket, led by Rustan’s Supercenters Inc. President Bienvenido “Donnie” V. Tantoco, unveiled its first branch in Mindanao at the Centrio Mall, Cagayan de Oro City. Not only is Rustan’s Fresh Supermarket CDO the first in Mindanao but it’s also the largest one so far in the entire Philippines!

Warmly welcoming the guests of the evening along with Mr. Tantoco were Dairy Farm International South Asia regional director Alex Tay and Rustan’s Supermarket Vice President Frances J. Yu. Mayor-elect and Misamis Oriental Governor Oscar “Oca” Moreno graced the event as special guest of honor in his first public appearance (as new CDO mayor) which he described as providential.





“It has taken us too long to open a store here and we decided to do it in a big way. That’s why the Rustan’s Supermarket we are opening tonight is the biggest and best Rustan’s Supermarket in the country to date,” Mr. Tantoco remarked in his speech.

Known for quality and a name most trusted in food safety, freshness, variety and customer service, the company’s foray into the gateway to Northern Mindanao marks only the beginning of its expansion into the region.

“Founded in 1970, Rustan’s Supermarket is the pioneer in modern grocery retailing in the Philippines having introduced many innovations from groundbreaking promotions to sourcing quality products from all over the world. We are very happy to have finally brought this to Mindanao with the first Rustan’s Supermarket in the region opened in the heart of Cagayan de Oro city” says Frances J. Yu, Vice President of Rustan’s Supermarket.

Rustan Supercenters Inc President Donnie V. Tantoco, Rustan's Supermarket VP Frances J. Yu and ___

Tantoco and Yu, joined by a guest


The well-heeled crowd enjoyed sumptuous canapés and cocktails at the Centrio Activity Center and was entertained by VJ and celebrity Iya Villania and aerial dancers in an awe-inspiring and gravity-defying act, which drew enthusiastic applause from the guests.

Iya Villania wows the crowd in a spectacular performance

Iya Villania wows the crowd in a spectacular performance with aerial dancers (2)

With much anticipation and the push of a button Mayor-elect Moreno, Mr. Tantoco, Mr. Tay, Emilio Tumbocon, Senior VP and Group Head for Vismin Operations of Ayala Land and Rowena Tomeldan VP and Head for Operations and Support Services Commercial Business Group, Ayala Land and Miss Kagay-an 2012 Greanne Mendoza marked the arrival of the best premium supermarket in the country.

Meet some of the guests who came: (official photographers for the 3-day Rustan’s Fresh CDO events were the members of One Happy Story Photography team led by my brother Bon! Woot woot! 🙂 while the official videography team was Atoy Martinez Hi-Def led by my dear friend Atoy 🙂 )

Dairy Farm International’s Alex Tay and Rustan’s Beth Romualdez:

Dairy Farm International's Alex Tay and Rustan's Supermarket's Beth Romualdez

Thank you BJ Baloncio, Nicole Abas-Datayan, Michelle Francisco, Stella Marie Yap and Rudolph Golez for coming:

Benedict Jan Tabor Baloncio, Nicole Abas Datayan, Michelle Francisco, Stella Marie Yap and Rudolf Golez (2)

Elizabeth and Henry Yu:

Elizabeth and Henry Yu

Valerie and Michael Ting:

Valerie and Michael Ting

Michelle Francisco and Donnie Tantoco:

Michelle Francisco and Rustan Supercenters Inc. President Donnie V. Tantoco

My dear friends Tommy Sia and Joro Roa

Tommy Sia and Jojo Roa

Alexa, Charisse and Bembot Fortich:

Alexa, Charisse and Bembot Fortich

The Rustan’s Fresh marketing team:

Rustan's Supermarket Marketing Team (please see notes for complete caption)

Rustan’s Supermarket Centrio offers the widest selection of food products, farm-fresh fruits and vegetables, plus premium picks and imported items, excellent specialty assortments and service.

Shop now at Rustan’s Fresh CDO located at the corner of CM Recto Avenue, cor. Capt. Vicente Roa Streets. It is open daily from 9am-9pm, Monday – Sunday.

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