Apart from attending the Cebu Blog Camp 2010, another reason why I was looking forward to going back to Cebu City, the Queen City of the South, was the fact that I will finally have the chance to try the world-famous Zubuchon – yes, the very same Cebu lechon featured and praised by popular chef and travel show host Anthony Bourdain of “No Reservations.”
Ever since Anthony Bourdain featured it in “No Reservations” (one of the very few travel shows that my entire family loves to watch), we agreed to definitely try it once we have the chance to go back to Cebu. As we all know, Cebu lechon is already famous as it is but for a specific Cebu lechon to be featured as the Anthony Bourdain preferred Cebu lechon is another thing.
A brief background first for the unitiated – Lechon or fire roasted pig is iconic. Just about every special gathering in the Philippines features the delicious lechon and arguably, the pigs slowly roasted Cebu-style are the most preferred. The pig’s belly is filled with various spices and herbs (thereby producing appetizing aroma) and the entire pig is slowly roasted for hours under hot coal.
What you can immediately notice about the Zubuchon is the skin. Most lechons have reddish, crackling skin. With Zubuchon, however, the skin is akin to chicharon – brownish deep fried fat skin.
You can see what I mean by looking at the photo I took below:
The Zubuchon Cebu lechon meat is very succulent. Definitely no need for condiments.
From skin to meat – the Zubuchon Anthony Bourdain Cebu lechon is absolutely delish!
You can buy your share of Zubuchon from two retail outlets. One can be found at Banilad Town Center (enter the Robinson’s Supermarket area) and another one can be found at Sinia’s stall at the pre-departure area at the Mactan International Airport.
Every kilo of Zubuchon lechon costs P450.00 Yes, you can buy half a kilo.
For pasalubong, you may want to buy 4 kilos. They will supply you with a sturdy box plus FREE sisig! 🙂
Note: Big thanks to popular Cebuano columnist, writer, host, environmentalist Jude Bacalso for the heads-up! 🙂
Mindanaoan is a multi-awarded blogger, content creator, seasoned social media strategist and publicist with undeniably successful track record. 2012 International Visitor Leadership Program (for global leaders) alumnus and O visa grantee (for people with extraordinary skills and who have risen to the top of their field). Avid traveler and a proud relief operations volunteer. Regular resource person for social media, blogging and content creation. Available for work and travel – [email protected]