Monday, February 26Multi-awarded Filipina blogger, ocial media specialist, publicist and content creator
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Get your tissues ready: Ate Alma’s story will pull your heartstrings

This is a story of camaraderie and community…and, personally, lots of pure love towards our fellow brothers and sisters. You see, while it’s true that technology makes life easier, another one of its advantages is that it helps continue to strengthen connections and foster relationships.

Take the case of Ate Alma, a photocopy operator in a university and a family breadwinner, who lost her home due to typhoon flooding. Her story, which I guarantee will definitely pull your heartstrings, was featured in a short film directed by no less than Antoinette Jadaone. Ate Alma’s story was included among the tearjerking, heartwarming #GCashStories that prove just how technology not only makes daily transactions easier, but also provides an accessible way to genuinely lend a helping hand.

More than just a Finance Super App, GCash has features that have allowed parents, friends, relatives and even acquaintances with a simple and efficient way to transfer money, making it easier to provide support and financial assistance whenever needed. And so to highlight the connections that have been strengthened through its services, GCash recently launched #GCashStories. The series highlights stories of hope and progress, turning them into inspirational conversations.

After learning that Ate Alma’s home was severely damaged due to flooding, university students took it upon themselves to start a fundraising initiative powered by GCash. Spreading the news through social media, students and graduates sent their donations to Ate Alma through GCash’s Send Money feature, which allowed volunteers to donate in real time and from wherever they were—straight to Ate Alma’s GCash wallet. Even alumni of different graduating classes who remembered Ate Alma fondly were able to participate from wherever they were. In the end, Ate Alma’s community was able to raise enough money to purchase essential goods for her and her family, making the road to recovery after the typhoon that much easier.

“Sa totoo lang napakalaking tulong sa akin ng GCash talaga. Hindi ako makapaniwala kasi first time
lang nangyari sa akin. Thank you talaga sa GCash,” says Ate Alma.

“Sobrang nagulat ako, hindi ko akalain na ganoon karami agad ang dumating. Isipin mo naging 100,000 agad ang dumating sa GCash ko. Talagang patuloy silang naghulog sa GCash hanggang nabuo yung bahay namin.”

Watch Ate Alma’s story:

“We are now 79 million strong,” says Neil Trinidad, GCash’s Chief Marketing Officer.

“We are providing 70% of Filipinos with the necessary digital tools and have distributed over USD 320 million of financial aid.”

Send Money allows GCash users to quickly transfer funds from one account to any of the other 79 million. Whether through a unique QR code or the user’s GCash number, money is safely transferred instantly. What’s more, those who receive the transfer can easily make cashless purchases with GCash payments, or even to Buy Load, Pay Online and more. Cashing in to transfer is easy, too, with multiple options available. Users can Cash In from over 70 online banks, 650,000 over-the-counter partners or through 4,000 cash in machines nationwide.

GCash is doing more than highlighting #GCashStories that have changed people’s lives. They’ve taken the campaign further and have tapped several non-government organizations in order to help solve real-world problems. The e-wallet has partnered up with ABS-CBN Lingkod Kapamilya Foundation and Caritas Manila, where proceeds will go to families in need of disaster relief, much like Ate Alma’s.

Have your own story of hope and progress? Share yours by using the hashtags #GCashStories and #MyGCashStory and tagging @gcashofficial

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