One common banner advertising mistake many marketers make is using indoor banners in outdoor locations. This might seem an easy way to save money on banner advertising, but in reality, it costs you more in the long run.
Unlike indoor banners, outdoor displays are made to withstand extreme weather conditions, such as heavy rainfall and strong winds, says an expert at New York Banner Stands, an acclaimed company for Same Day Poster Printing NYC. When advertising outdoors, make sure you’re using the right type of banner flags depending on your location and marketing purpose. You’ve many options to choose from, so you might be a little confused.
Here are 5 tips for making the right choice.
Know Your Options
You’ll find many types of outdoor banner flags, but some types are more popular than others. For instance, most Same Day Printing companies offer double-sided feather flags, teardrop flags and rectangle-shaped flags. Each type has its own pros and cons. For instance, the teardrop type is easy to set up and take down, but it comes with limited space for printing your message. If you need more printing space for large format printing, you want to choose a rectangle flag or one that allows you to print on both sides. That brings us to the next point.
Decide Between Single- and Double-Sided Printing
Some flags allow you to print on both sides, while others allow single-side printing. With single-sided flag banner printing, the back side of your banner will show the frontal image in reverse with around 90% bleed-through. In comparison, double-sided flags allow you to use a different image on either side. In order to prevent any show-through, this type of flag uses a black film between the two sides. Clearly, if you are planning to get more out of your outdoor banners, you should consider using a double-sided flag banner.
Choose the Right Size and Height
Like custom posters and banners, custom flags come in different sizes to suit different requirements. For instance, if you want to make your flag visible from distance, choose a large flag with a tall stand. That way, people can clearly see your flag up above the ground. When choosing the height, make sure you check with the local authority for any height restrictions.
Create an Eye-Catching Design
To make your outdoor banner flags look more attractive, consider using custom flag printing services. Reputable banner printing companies have a team of professional designers to suggest you design ideas. Keep your message short and simple, but use bold colors and attractive graphics to make it shine through.
Compare Flag Base and Frame Types
The base of an outdoor banner stand helps keep it grounded and stable, while the job of a flag frame is to keep your flag banner in shape even when there’s no wind. You’ll find many types of bases, including portable X base and spike base for banner stands and outdoor displays. When it comes to flag shapes, your options include teardrop flags, feather flags and sail flags.
Now that you know a few things about outdoor flag banners, choosing the right type for your business shouldn’t be a problem.
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