With all the hoopla over the upcoming May 2010 elections, Mindanaoan is sure that a lot of you out there are interested to know — exactly how much does a national candidate have to pay for radio and television airtime? Remember, if you’re running a national campaign, you should also tap the regional and local radio and TV channels, right? So if you’re paying P100,000 per 30 seconds for ONE time airing, exactly how much do you pay not only for regular airing via national TV but via regional and local radio outlets, too?
Mindanaoan got a hold of the latest rate cards (airtime prices) of GMA Channel 7, QTV Channel and Radio GMA (DZBB, DWLS, DZBB Super Radyo).
The rate cards below even specify how much it would cost if you place your ad by program. For instance, it costs P475,200.00 for you to place a 30-second ad during 24 Oras (weekday primetime evening newscast).
Do the math 🙂
| PROGRAMS | Rate/30s | Rate/30s |
| Weekday Morning | 2008 | 2009 |
| Unang Hirit | 96,000 | 105,600 |
| Doraemon | 81,300 | 89,430 |
| Class of Titans | 81,300 | 89,430 |
| Slamdunk | 81,300 | 89,430 |
| Bleach | 81,300 | 89,430 |
| Sis | 113,000 | 124,300 |
| Rosalinda/LALOLA (ORIGINAL) | 124,700 | 137,170 |
| Weekday Afternoon | ||
| Daisy Siete | 124,700 | 137,170 |
| Una Kang Naging Akin/PAANO BA ANG MANGARAP | 124,700 | 137,170 |
| Saan Darating ang Umaga/DAPAT KA BANG MAHALIN | 124,700 | 137,170 |
| Be Strong Geum Soon | 119,600 | 131,560 |
| Sakurano/LOVE AT THE CORNER | 119,600 | 131,560 |
| Family Feud | 249,500 | 274,450 |
| Weekend Morning | ||
| Transformers Beast Machines | 81,000 | 89,100 |
| Dessert Punk | 81,000 | 89,100 |
| King of Warriors | 81,000 | 89,100 |
| Bakugan | 81,000 | 89,100 |
| Ultraman Nexus | 81,000 | 89,100 |
| Rockman Stream | 81,000 | 89,100 |
| Art Angel | 193,200 | 212,520 |
| Lovely Day | 193,200 | 212,520 |
| Ka-Blog | 193,200 | 212,520 |
| Kay Susan Tayo | 193,200 | 212,520 |
| Takeshi’s Castle | 124,700 | 137,170 |
| Weekend Afternoon | ||
| SOP/Kapuso Sine Special | 249,500 | 274,450 |
| Dear Friend | 218,500 | 240,350 |
| Showbiz Central | 249,500 | 274,450 |
| Startalk | 249,500 | 274,450 |
| Wish Ko Lang | 249,500 | 274,450 |
| Weekday Primetime | ||
| 24 Oras | 432,000 | 475,200 |
| Bilib Ka Ba Nights (Ripley’s/Full Force Nature/Masquerade) | 432,000 | 475,200 |
| Obra | 432,000 | 475,200 |
| Bubble Gang | 432,000 | 475,200 |
| Weekend Primetime | ||
| Celebrity Duets/KAKASA KA BA SA GRADE 5? | 432,000 | 475,200 |
| Pinoy Records | 432,000 | 475,200 |
| Bitoy’s Funniest Videos | 432,000 | 475,200 |
| Imbestigador | 432,000 | 475,200 |
| Nuts Entertainment | 432,000 | 475,200 |
| Mel & Joey | 432,000 | 475,200 |
| Celebrity Family Feud/MY DAD IS BETTER THAN YOUR DAD | 432,000 | 475,200 |
| Kapuso Mo Jessica Soho | 432,000 | 475,200 |
| All Star K! | 432,000 | 475,200 |
| Sunday Night Box Office | 432,000 | 475,200 |
| Primetime Special | ||
| Zaido/Asero/LUNA MYSTIKA | 432,000 | 475,200 |
| Dyesebel/GAGAMBINO/TOTOY BATO | 432,000 | 475,200 |
| Lalola/ANG BABAENG HINUGOT SA AKING TADYANG | 432,000 | 475,200 |
| My Husband’s Woman/MONEY WAR | 432,000 | 475,200 |
| Weekday/Weekend Latenight | ||
| Saksi: Liga ng Katotohanan | 276,000 | 303,600 |
| I-Witness | 147,200 | 161,920 |
| Reporter’s Notebook | 147,200 | 161,920 |
| Born to be Wild | 147,200 | 161,920 |
| 100% Pinoy | 147,200 | 161,920 |
| Emergency | 147,200 | 161,920 |
| GMA Flash Report Special | 147,200 | 161,920 |
| Master Showman | 163,300 | 179,630 |
|
|
QTV CHANNEL | |||||
| Rate Card | ||||||
| (effective April 2009) | ||||||
| PROGRAM | DAY | TIME | 2008 Rate Card | 2009 Rate Card | ||
| I. Primetime A | ||||||
| Chef to Go | Sunday | 6:45-7:45 PM | 132,250.00 | 145,475.00 | ||
| Hired | Sunday | 7:45-8:30 PM | 132,250.00 | 145,475.00 | ||
| Rated: Chick Flicks | Sunday | 9:00-11:00 PM | 132,250.00 | 145,475.00 | ||
| House Life | Mondays | 7:25-8:25 PM | 132,250.00 | 145,475.00 | ||
| Clean House | Mondays | 8:35-9:30 PM | 132,250.00 | 145,475.00 | ||
| Fit & Fab / Just for Laughs Gags | Tuesdays | 7:25-8:25 PM | 132,250.00 | 145,475.00 | ||
| The Ricky Lo Exclusives / My Celebrity Home | Tuesdays | 8:35-9:30 PM | 132,250.00 | 145,475.00 | ||
| American Idol (Live Telecast) | Wed / Thu | 6:00-7:35 PM | 132,250.00 | 145,475.00 | ||
| American Idol (Primetime Telecast) | Wed / Thu | 7:55-9:30 PM | 132,250.00 | 145,475.00 | ||
| Guess Who’s Coming to Decorate | Fridays | 7:25-8:25 PM | 132,250.00 | 145,475.00 | ||
| 101 Series | Fridays | 8:35-9:30 PM | 132,250.00 | 145,475.00 | ||
| Planet’s Funniest Animals | Saturdays | 7:00-7:30 PM | 132,250.00 | 145,475.00 | ||
| Daily 10 Weekend | Saturdays | 7:30-8:00 PM | 132,250.00 | 145,475.00 | ||
| Day Off | Saturdays | 8:00-8:45 PM | 132,250.00 | 145,475.00 | ||
| Mysteries & Scandals | Saturdays | 8:55-9:25 PM | 132,250.00 | 145,475.00 | ||
| Sabado Showdown | Saturdays | 9:25-11:25 PM | 132,250.00 | 145,475.00 | ||
| II. Primetime B | ||||||
| The Daily 10 Weekend (Replay) | Sundays | 5:00-5:30 PM | 82,656.25 | 90,921.88 | ||
| Modern Girl’s Guide to Life | Sundays | 5:30-6:00 PM | 82,656.25 | 90,921.88 | ||
| Ang Pinaka | Sundays | 6:00-6:45 PM | 82,656.25 | 90,921.88 | ||
| The Sweet Life | Mon-Fri | 5:00-6:00 PM | 82,656.25 | 90,921.88 | ||
| 101 Series | Mon-Fri | 6:00-7:00 PM | 82,656.25 | 90,921.88 | ||
| The Beat | Mondays | 10:00-10:45 PM | 82,656.25 | 90,921.88 | ||
| Reunions | Tuesdays | 10:00-10:45 PM | 82,656.25 | 90,921.88 | ||
| One Proud Mama / Fit & Fab | Wednesdays | 10:00-10:45 PM | 82,656.25 | 90,921.88 | ||
| Draw The Line | Thursdays | 10:00-10:45 PM | 82,656.25 | 90,921.88 | ||
| Balikbayan | Fridays | 10:00-10:45 PM | 82,656.25 | 90,921.88 | ||
| American Idol (Weekend Replay) | Sat / Sun | 4:00-6:00 PM | 82,656.25 | 90,921.88 | ||
| Modern Girl’s Guide to Life (Replay) | Saturdays | 6:00-6:30 PM | 82,656.25 | 90,921.88 | ||
| True Confections | Saturdays | 6:30-7:30 PM | 82,656.25 | 90,921.88 | ||
| III. Prime Fringe | ||||||
| Jumong | Sundays | 11:00-11:30 AM | 59,512.50 | 65,463.75 | ||
| Love in Heaven | Sundays | 12:00-1:00 PM | 59,512.50 | 65,463.75 | ||
| Homes With Style | Sun – Sat | 3:00-3:30 PM | 59,512.50 | 65,463.75 | ||
| Fashion Police | Sun – Sat | 3:30-4:00 PM | 59,512.50 | 65,463.75 | ||
| Foxy Lady | Mon-Fri | 10:40-11:45 AM | 59,512.50 | 65,463.75 | ||
| Balitanghali | Mon-Fri | 12:00-1:00 PM | 59,512.50 | 65,463.75 | ||
| Balitanghali (Saturdays) | Saturdays | 12:00-12:45 PM | 59,512.50 | 65,463.75 | ||
| Chinese Chef | Mon-Fri | 4:00-4:30 PM | 59,512.50 | 65,463.75 | ||
| Marina | Mon-Fri | 4:30-5:00 PM | 59,512.50 | 65,463.75 | ||
| Kids on Q | Saturdays | 10:00-10:45 PM | 59,512.50 | 65,463.75 | ||
| Ka-Toque / Daddylicious | Saturdays | 10:45-11:45 PM | 59,512.50 | 65,463.75 | ||
| Just Joking | Sat & Sun | 12:45-1:45 PM | 59,512.50 | 65,463.75 | ||
| World’s Funniest Videos | Saturdays | 4:30-5:00 PM | 59,512.50 | 65,463.75 | ||
| IV. Non-Prime | ||||||
| Balitanghali (Replay) | Sun & Sat | 7:00-8:00 AM | 33,062.50 | 36,368.75 | ||
| Go Negosyo Bigtime | Sun & Sat | 8:00-8:30 AM | 33,062.50 | 36,368.75 | ||
| Blinky Bill | Sun-Sat | 9:00-9:30 AM | 33,062.50 | 36,368.75 | ||
| Daily 10 Weekend (Replay) | Sundays | 2:00-2:30 PM | 33,062.50 | 36,368.75 | ||
| Modern Girls Guide to Life (Replay) | Sundays | 2:30-3:00 PM | 33,062.50 | 36,368.75 | ||
| Life’s Funniest Moments | Sundays | 11:00-11:30 PM | 33,062.50 | 36,368.75 | ||
| Mysteries & Scandals (Replay) | Sundays | 11:30-12:00 MN | 33,062.50 | 36,368.75 | ||
| News on Q (Replay) | Mon-Fri | 7:00-7:30 AM | 33,062.50 | 36,368.75 | ||
| Care Bears | Mon-Fri | 7:30-8:00 AM | 33,062.50 | 36,368.75 | ||
| Bannertail | Mon-Fri | 8:00-8:30 AM | 33,062.50 | 36,368.75 | ||
| Ultimate Book of Spells | Mon-Sat | 8:30-9:00 AM | 33,062.50 | 36,368.75 | ||
| Galaxy Adventures of Oz | Mon-Sat | 9:30-10:00 AM | 33,062.50 | 36,368.75 | ||
| The Snow Queen | Mon-Fri | 10:05-10:30 AM | 33,062.50 | 36,368.75 | ||
| Just Joking | Mon-Fri | 1:00-2:00 PM | 33,062.50 | 36,368.75 | ||
| My Melody | Mon-Sat | 2:05-2:30 PM | 33,062.50 | 36,368.75 | ||
| Rockman Axxess | Mon-Sat | 2:30-3:00 PM | 33,062.50 | 36,368.75 | ||
| Daily 10 Weekend (Replay) | Saturdays | 11:30-12:00 MN | 33,062.50 | 36,368.75 | ||
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Mindanaoan is a multi-awarded blogger, content creator, seasoned social media strategist and publicist with undeniably successful track record. 2012 International Visitor Leadership Program (for global leaders) alumnus and O visa grantee (for people with extraordinary skills and who have risen to the top of their field). Avid traveler and a proud relief operations volunteer. Regular resource person for social media, blogging and content creation. Available for work and travel – [email protected]
di sya gaano ka mahal huh? lolz
ok lng kh8 mura…
Hi, ma’am! This is a student from the Ateneo de Manila University. I am currently conducting a marketing research for a subject and I was in the middle of searching for GMA7’s advertising rates when I ran into your blog. I am in desperate need of a credible source about this one. I tried calling GMA7 and they required me to have a letter signed by the school so as to release information with regard to this. Unfortunately I don’t have much time (simply put, I’m cramming haha). Anyway, I was just wondering if you would recommend me to use this information from your blog post for my defense. I know it’s not really academic-y to use blogs as sources but if this information actually came from a reliable source, then it won’t be much of a problem, right? Actually this is just for my defense, I just want to prepare should the panel ask me for a rough estimate of the advertising rates of GMA7 and I doubt if they will double check this.
So back to my question, will it be okay po if I make use of this information? Thank you so much! 🙂
@Trisha – Hey there! Thanks for visiting my humble blog. Sure you may use this information 🙂
good day, i’ll just ask if meron po kayong recent airtime prices for GMA7 (2010). meron po kasi kaming project about marketing that requires airtime fees. any info will be much appreciated.. thanks in advance.god bless.=)
@Jhajha – sorry, I have yet to ask for updated airtime prices. The only ones I have are up to March 2010 (before the 2010 elections)
ok lang po kahit up to march. can i have a copy po?
I’m not very silly to the whole teenage drama in this series (even so, I admit it was well performed in this episode). However, it seems like plot is starting to kick off in a hot direction, this series may have potential beyond this first installments.
Hello po! May you please post the latest rate card from GMA 7 network? I really need it for my thesis paper. I tried calling, but they do not want to give it to me. Thank you so much!