Helping Mindanao electric cooperatives navigate social media, address online bashing and crisis and foster community engagement
Advocacy, BIMP-EAGA, Blogging, Consumer, Corporate, Davao City, Davao del Sur, Internet, Mindanaoan Update, Technology
In Mindanao, blackouts occur, on average, no less than 10 times per month. More often than not, these blackouts also last for a very long time - sometimes, for hours on end! Needless to say, this is extremely exasperating because not only are households affected but businesses as well. Customers get really irate and the tendency is that they turn to social media and express their anger and disappointment towards the Mindanao electric cooperatives that are expected to provide reliable power to the communities. People post not only complaints online but memes, harsh words and even threats!
Electric cooperatives or ECs, on the other hand, fully acknowledge the fact that they need to learn how to address the crisis situations fast. They understand that in this age of social media, they sh...