Islands Souvenirs CDO holds fashion show, introduces brand ambassadors
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Kagay-anons were in for a treat as Islands Souvenirs recently brought the house down on Centrio Mall with the launch of the ‘I Heart Cagayan De Oro’ campaign. The ‘I Heart CDO’ line, which includes a wide variety of personalised shirts and other products, focuses on love and pride of place.
The campaign also highlights the things that make CDO a great tourist destination - whether it’s the food, the adventures, the sights, the people, the vibe, the views and everything under the sun. Through the ‘I Heart’ concept, locals are empowered and encouraged to “Show your love, Show your pride” for the city that they call home.
‘I Heart Cagayan De Oro’ Fashion Show
The brand’s bestselling shirts, apparel and accessories were thrust into the spotlight in a grand and festive Fash...