How often should I perform Brand Tracking?
A brand tracker is something which allows you to get a snapshot of the positioning of your current brand. In terms of both the market your brand is associated with and key competitors, too. This snapshot can be brilliant at giving you insights that other forms of more basic information can’t provide, such as sales figures. Many companies find this sort of information vital. Something that is an invaluable source of information. The trickier question for some companies is how regular this information needs to be refreshed. In this article, we will look at what some of the options are. Then from this, we can look at what factors might make you choose one timeframe over another.In terms of time scale there are three basic options:
AnnualQuarterlyMonthly
An annual brand tracker can be u...