Kagay-anons were in for a treat as Islands Souvenirs recently brought the house down on Centrio Mall with the launch of the ‘I Heart Cagayan De Oro’ campaign. The ‘I Heart CDO’ line, which includes a wide variety of personalised shirts and other products, focuses on love and pride of place.
The campaign also highlights the things that make CDO a great tourist destination – whether it’s the food, the adventures, the sights, the people, the vibe, the views and everything under the sun. Through the ‘I Heart’ concept, locals are empowered and encouraged to “Show your love, Show your pride” for the city that they call home.
‘I Heart Cagayan De Oro’ Fashion Show
The brand’s bestselling shirts, apparel and accessories were thrust into the spotlight in a grand and festive Fashion Show that took up the entire Activity Center of Centrio Mall. CDO’s hottest up and coming models took to the catwalk to showcase the different Islands Souvenirs’ products in different colours and looks that were mixed, matched, cut and styled. The show was divided into different segments that featured different styles to match different personalities and lifestyles to show that each Islands Souvenirs shirt is more than just a souvenir item but a fashion statement.
On The Move
The first segment pays tribute to the travellers, sports and outdoor enthusiasts. With a line of apparel that’s light, flexible, ultra-comfy and versatile, Islands Souvenirs is your travel buddy, gym companion and teammate that you can count on when you want to get outside, sweat it out and see the world. For the backpackers, yogis, gym rats, ball players, mountaineers and more, cheers to you!
White Out
From the runways of Milan and New York, white will never go out of style. Casual and sexy. Smart and professional. Add a burst of colour to your all-white ensemble for that extra oomph. From office to club. From work day to night out. Work hard. Play harder.
Rock Your Style
Featuring the original collection of CDO’s fashion diva Gil Macaibay, the segment shows that Islands Souvenirs goes well with even the most avant garde of looks. Unique, whimsical and edgy. Black is truly back in CDO – with a little more attitude and a whole lotta love.
Street Chic
Taking street fashion to the next level, Islands Souvenirs meets street. With bold patters and bright colors, add that rough and tumble look to casual wear. For the rebels with rough edges. For those who dare to be different. Stand out!
Take Me Back To Summer
Feel the love. Experience summer paradise all year round. Sun. Sand. Sea. Wherever you go, you can take the islands with you. The collection features all the colours of summer. A bright, happy and fun vibe that is sure to bring a smile to your face. Enjoy life. Go neon!
‘I Heart CDO’ Brand Ambassadors
“Pastel, pineapple, sinuglaw, feeling of home, small and cozy, best of both worlds, nature, culture, friendly people, warm and loving people and the smile sa Kagay-anon.”
Guests and other Kagayanons were introduced to the ‘I Heart CDO’ Brand Ambassadors. The crowd applauded and cheered as these true-blue Kagayan-ons from different walks of life made their way up the catwalk to express their pride and love for Cagayan de Oro. In a spectacular introduction and behind the scenes video, guests met for the first time the personalities and official ‘I Heart CDO’ Brand Ambassadors.
Say hello to Mindanaoan blogger extraordinaire – Maria Irene Aserios; kitchen goddess behind Joji’s Delights peanut butter – Joji Ferrer; the hottest faces on local television, lovely hosts – Nicole Abas-Datayan and Maxine Monasterio; the prince of haute couture in Mindanao – Gil Macaibay III; fit and fabulous fashion and fitness blogger – Desiree Lim; the man behind the #becomingfilipino movement – Kyle Jennerman; superman triathlete – Francis Velasquez; the talent behind the turntables – DJ RB Banaag; multi-talented entrepreneur and artist Chingkee Te; writer and blogger Nadine Legaspi; the queen of chandelier cakes – Awi Chaves; and last but not the least environmentalist, saving the world one province at a time – Jeminah Ferrer. Catch them represent the ‘I Heart CDO’ campaign.
Take The Islands With You
Islands Souvenirs is the leading brand of premium-quality souvenirs in the Philippines. With over 80 outlets nationwide strategically located in the country’s top tourist destinations, Islands Souvenirs continues to strengthen its brand identity and position by giving customers a vibrant shopping experience, best-quality products at affordable prices, innovative and creative concepts, exceptional customer service and exciting events. Check out the Islands Souvenirs Store along the East Concourse of Limketkai Center and 2F of Centrio Mall. Like us on Facebook www.facebook.com/Islands.Souvenirs
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Mindanaoan is a multi-awarded blogger, content creator, seasoned social media strategist and publicist with undeniably successful track record. 2012 International Visitor Leadership Program (for global leaders) alumnus and O visa grantee (for people with extraordinary skills and who have risen to the top of their field). Avid traveler and a proud relief operations volunteer. Regular resource person for social media, blogging and content creation. Available for work and travel – [email protected]
