Along with several CDO Bloggers, I witnessed the launch of the SM ChriSMs campaign and the SM Christmas Centerpiece Light Up Ceremony at SM Cagayan de Oro City last November 12, 2011. This CDO event served as the official launch of the Christmas season in all SM Supermalls around the country.
Top regional and local SM officials were on hand to grace the event. Bossa nova singer Sitti Navarro and Mr. Christmas himself - Santa Claus! - were also there. Right after the light up ceremony, a lot of families had their photos taken at the SM CDO centerpiece.
I was able to take a video using my trusty Flip mino:
Here are some photos during the SM CDO Christmas Light Up Ceremony:
Although there haven't been any official statements yet from both SM Prime Holdings, Inc. (the corporation behind the SM supermalls around the country) and the Salazar Family of General Santos City (said to be the owners of an 8-hectare property along Santiago Boulevard, GenSan where SM reportedly intends to put up the SM General Santos Supermall), observers believe that it's a done deal.
The fact that General Santos Mayor Pedro Acharon already confirmed the signing of a lease between the two concerned parties, then the project already has the green light.
SM reportedly intends to lease the Salazar-owned land for 50 years. And we all know that long-term leases mean financial security for the owners. Good for them, yes?
SM General Santos City is seen to be the imminent rival to Rob...
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